As a new artist or producer, getting your music on Spotify playlists can be a challenging task. With over 356 million monthly active users and a vast library of songs, it can be tough to stand out and get noticed. However, being featured on a popular Spotify playlist can significantly boost your visibility and streams, making it a crucial aspect of your music promotion strategy. In this blog post, we’ll explore the different ways you can get your music on Spotify playlists and increase your streams.
- Understand Spotify Playlists
Before we dive into the strategies for getting on Spotify playlists, it’s essential to understand how they work. There are two types of playlists on Spotify: algorithmic and editorial playlists. Algorithmic playlists are generated by Spotify’s algorithm, such as Discover Weekly, Release Radar, and Daily Mix. Editorial playlists, on the other hand, are curated by Spotify’s in-house team of editors or external curators. These playlists are often more popular and effective in boosting your streams as they are more visible and have a loyal following.
- Optimize your Spotify Profile
Before submitting your music to Spotify curators, you need to ensure your profile is complete and optimized. This includes having a professional artist bio, high-quality images, and a well-curated playlist. Make sure that your bio accurately describes your music, highlighting your unique selling points and genre. Also, create a playlist that showcases your music alongside other similar artists that align with your sound.
- Network with Spotify Curators
Another effective way to get your music on Spotify playlists is by building relationships with Spotify curators. These are industry professionals who are responsible for creating and curating popular playlists on the platform. You can find them on social media platforms such as Twitter, Facebook, and LinkedIn, or by attending music conferences and events. Once you’ve established a relationship, you can pitch your music to them, providing a brief description of your sound and why it’s a good fit for their playlist.
- Submit Your Music to Spotify for Artist Playlists
Spotify for Artists is a tool that allows artists and their teams to manage their profiles and music on the platform. It also provides an opportunity to submit your music to the Spotify editorial team for consideration on their official playlists. To do this, log in to your Spotify for Artists account, select the song you want to submit, and click on the “Submit a Song” button. You’ll need to provide a brief description of your song and why it should be considered for playlisting.
- Collaborate with Other Artists
Collaborating with other artists can increase your chances of getting on Spotify playlists. By working with artists who have a more established following, you can tap into their fanbase and increase your streams. Additionally, if you share a similar sound and style, curators are more likely to consider your music for their playlists.
- Utilize Spotify Promotion Services
Several companies offer Spotify promotion services, which can help get your music on playlists and increase your streams. These services include playlist pitching, social media promotion, and email marketing campaigns. However, it’s essential to be cautious when choosing a promotion service, as some may use unethical practices that could harm your reputation and result in a ban from the platform.
Lastly, engaging with your fans is a crucial aspect of getting on Spotify playlists. By building a loyal following and generating buzz around your music, curators are more likely to take notice and feature your songs on their playlists. Engage with your fans by responding to comments, sharing behind-the-scenes footage, and releasing regular content to keep them engaged.
In conclusion, getting on Spotify playlists is a crucial aspect of music promotion, especially for new artists and producers. By understanding how playlists work, optimizing your profile, networking with curators, submitting your music, collaborating with other artists, utilizing promotion services, and engaging with your fans, you can increase your chances of getting on popular playlists and boosting your streams.
As a final note, we want to mention that it’s possible to get free publicity for your music by submitting your song, a pitch about your song, and cover art to our Melodic Moods TV Youtube channel. We love featuring new and exciting music on our channel and would be happy to promote your music. So, if you’re looking for more visibility and exposure, don’t hesitate to submit your music to us.